Business Environment Essay

IntroductionAnalyze the relevant operators in the business surroundings of this smart set. If you dont find in manikination in the word on some of the facets of the business environment, obtain free to speculate or to intention other sources. For each trend, explain if it represents an hazard or a threat.Business environment comprises of external and infixed actors that influence the doing of the company. The field of study of Ahava reveals that its performance, achieveres and challenges faced by the company can be traced to the nature of environment, twain internal and external, where the company operates.To start with the internal environment, it is apparent that the companys success is mainly because of the internal forces or component parts. The send-off internal incidentor is the computable organisational or corporate culture as essayd by high entrepreneurial spirit of the founders. It is because of this spirit that the company was founded. The theme shows tha t Ahava was founded when Ziva Gilad and other partners noticed female tourists bottling spoil to take home and opted to start a business of selling the same bog down but in processed form to tourists (Lev-Ram, 2009). Organizational or corporate factor is a source of opportunity to the business. opposite internal factors include proper management, and instauration and invention. All these factors offer opportunity to the company. unconnected from the internal environment, there are umteen external factors that influence the performance of the company. The head start external factor is the political factors. The suit reveals that the company is under the threat of political forces such as Israeli-Palestinian conflict. The campaign reveals that just about of the countries in Europe have pull down started sanctioning the products from the Israel.Another external factor that influences the performance of the Ahava is the ready market. The fibre reveals that the enhancive prod ucts produced by the company have extensive ready market, two locally and internationally. This is evidence by the assertion made by Iva Litovsky that Thousands of tourists come to the Dead ocean for the spas and the treatments (Lev-Ram, 2009). This is an opportunity to the company.Another external factor constituting the external environment that influences the performance of the Ahava political party is the minimal competition. The case reveals that Ahava has competitive good over its competitors in many respect such as acquisition of stark(a) materials, advertising and even the sales stalls. formulate the strategy of the firm, in terms of targeting and spot.The case reveals that the company has good targeting and positioning strategy. well(p) from the time it was founded, the case reveals that the company has been having good targeting strategy. In fact what compel the founders to go into the business is the ready market provided by thousands of tourists who come to the D ead ocean for the spas and the treatments (Lev-Ram, 2009). The case also reveals that the company is uniquely positioned to benefit on the areas natural resources and translate them into an export product.Explain how the targeting and positioning for this firms products are reflected in the marketing mix.Marketing mix is summarized by 4 ps. The 4Ps are represented by product, speckle, price and publicity. The targeting and positioning are reflected by two Ps of the marketing mix, the place and promotion. Concerning the place, the case reveals that the company was positioned in a place where the market is high. Dead ocean is the most suitable place done which the company could sell its products because thousands of tourists could come for the spas and the treatments (Lev-Ram, 2009). In addition, the company is expanding its place to international level. The case shows that the company has expanded its market to the States and Europe.As far as promotion is concerned, the case reve als that the company has put in place many measures to market its products both locally and internationally. This is evidenced by the fact that since 2000s, the Ahava started to pour the necessary resources into marketing, advertising and mark abroad (Lev-Ram, 2009).ReferencesLev-Ram, M. (2009). Turning Dead Sea mud into money Transcending politics and ecology, an Israeli cosmetics firm goes global. CNN. Last Updated December 10, 2009 951 AM ET