Gummee Glove Ltd now starting to make disabled clothing Essay

Gummee Glove Ltd now starting to make disabled clothing - Essay Example According to Disabled Living Foundation (2015), over 10 million people in Britain are disabled with 5 million of them having surpassed state pension age while over 6.9m million disabled people are in the working age (Hoskins, April 2, 2014). The figure represents 19% of the working age population is disabled. All these people have a need for clothing and apparel regardless of their position in society and the disability cuts across gender depicting the high market presence for the supply of disabled clothing. The UK market for disability is evidently large from the large number of people needing the services, and it will be an undertaking for Gummee Glove to meet an unmet need in the market. Competition in the disability clothing market is low owing to the dedication of mainstream businesses to the production of clothes for people who have no disabilities. The reason for the non-dedication to the production and sale of clothes to the disabled market is the lack of economies of scale. Businesses prefer the production of clothes for the non-disables owing to the production of millions that allows the businesses benefit from economies of scale, a thing that is not possible when dealing with the disabled market. The other reason for the lack of competition in the disabled clothing market is the need for modifications tailored for different disabled people further reducing the economies of scale, as it would require different designs and modifications for different facets of the disabled people in the community (Smith, September 3, 2012). The low competition in the disabled clothing market is evidenced by the call for inclusion by Christine Shaw, CEO Disabled Living Foundati on. She lamented the lack of enough clothes for people using wheelchairs and those with restricted movements (Burton, May 22, 2012). The Office for Disability issues stated that the disabled people make up to 20% of a business